Meanwhile, updating your channel art results in a straightforward image upload screen as well. When you go to change your icon for the first time, you’ll be provided the following prompt. This is where resources such as Canva are invaluable as you can craft such images in a matter of minutes thanks to their ready-to-go templates tailor-made for YouTube channels. Since these dimensions are relatively large, you need to use high-res images rather than pictures that could get cut off or distorted. Channel banner: 2,560×1440 pixels, safe area for mobile and web (without text and logo cropping) is 1,546 x 423 pixels.Channel icon: recommended as 800×800 pixels, displays as 98×98 pixels.The dimensions for YouTube images are as follows: Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different. Set up channel icon and artworkīefore anyone actually views your video content, make sure that you’ve crafted imagery for your channel that clicks with your brand. You’ll be presented with the following screen which clues you on what your channel needs to appear more complete. There are many moving pieces to any given YouTube channel, but the following information will represent some must-dos for brands.Ĭlick on the “Customize Channel” link. Fill out the details of your YouTube business account Below we’ve outlined the steps to fine-tuning your channel to attract attention from viewers and search engines alike.
How to set up a youtube channel for business 2015 how to#
Now that you know how to create a YouTube account, it’s time to make your channel a bit less bare-bones. The name you choose will be the one associated with your YouTube brand account. Unless you’re a solo business owner that wants to be associated with a personal brand, creating your YouTube channel as a dedicated brand account makes more sense.Ĭlick “Use a business or other name” which will lead you to a screen where you can enter your brand’s name. Notice that YouTube also gives you the option of using a business or product name for your channel as noted earlier. You’ll then be prompted by the following screen which asks for your first and last name. Click on “My channel” from the drop-down options.
To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Once you’ve created your Google account, make your way over to YouTube’s homepage. YouTube gives you the option to use a business name or your own, which we’ll cover shortly. Ultimately, the choice is up to you.Īs a side note, you don’t have to use your business’ name when creating a Google account. This is also a good idea if you’ll be sharing the account with others. Now, you can either create a new, dedicated account specifically for your YouTube business channel or use an existing, personal account.Ĭreating a new login is often ideal as you don’t have to worry about security issues tied to your personal Gmail. Before you can get started on YouTube, you’re going to need a Google account. Sign into a Google accountįirst things first. Now that we’ve outlined the YouTube account creation overview, let’s dive deeper to walk through each step: 1. You’re ready to start uploading content!.Fill out additional details for your business account.Visit YouTube’s homepage and set up your business channel’s name.
Sign into an existing Google account, or create a new, dedicated account specifically for your YouTube business channel.In this step-by-step guide, we’ll break down how to create a YouTube channel for businesses of all shapes and sizes. The process is relatively straightforward and creating your channel only takes a few minutes. If you’re a total newcomer to YouTube, don’t sweat it. That said, you’re going to need to figure out how to create a YouTube account if you want to take advantage of the platform.
The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content for any brand’s target audience or budget.įrom bite-sized commercials to attract customers to how-tos and tutorials to behind-the-scenes looks at your company culture, YouTube has you covered. If you still haven’t create a YouTube account for your business, it’s not too late to get started.
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